EW Payne is a London jeweller with a long established tradition. We have been asked to help refresh the company's look and make it more appealing. We have reworked the original logo - simplified it to make the message clearer and more impactful and redesigned it slightly to bring the company's look up to date. The logo is always used in navy metallic coat, creating a sophisticated and exclusive look.
The new identity was carried through to the new catalogue and shop redesign.