Unfortunately, the answer is ‘You’re asking the wrong question’. Current online world, the abundance of noise and the scarcity of attention means that what works for one company would not necessarily work for another. The question is ‘How can I promote my brand and values in new media with available resources?’ Our unique insight into luxury goods market allows us to produce a range of solutions tailored specifically towards promoting and selling jewellery online.

We guide our customers through available options and advise what route to take to build a web presence to best reflect their brand and unique selling points. Be it a simple catalogue website, a Content Management System or a full e-commerce package, we always strive to produce a solution most suited to your business model and requirements. Instead of using generic template packages, we always work with you to reflect your brand in the web environment and help you build an online presence. We ensure that all our websites are user-friendly and highly visible for search engines, thus exposing them to a wider target audience and engaging potential customers.

We have just launched a brand new website for Europearls - www.euro-pearls.com. Euro Pearls specialises in the highest quality pearls, finest lustres, most unusual colours, and exceptional sizes. Their new website offers an insight into the quality and brands they offer. The campaign also featured a launch in social media: Facebook and Twitter. more here

Do you know your online customers? Do you know how they buy, when and why? This article provides a great insight into e-commerce and buyer types and behaviour.

(...)the newbie shopper, the cautious shopper, the bargain hunter, the decisive shopper, the recreational shopper, the power shopper(...)
Think about these different shoppers and what their needs are, and try to formulate enticement and fulfilment mechanisms both in online advertising, and on the interface, to improve conversion on your site.

Read the full article - "Not all traffic is created equal – a guide to ecommerce" »