by susan, 29 October 2008
Following the brand design for LuxTime UK, we have designed and built a new website for this specialist Watch company.
LuxTime UK specialises in supplying bespoke handmade and Limited Edition timepieces to its customers, and the website needed to show the watch mechanisms in finest details. We have also introduced 360o shots to better illustrate the intricate watch movements.
We have photographed all the watches especially for the website.
The response was almost immediate, with customers praising the new website's usability.
Visit the new website now at:
www.luxtimeuk.com
If you would like to know more about HS Creative and how our services could help your business then don't hesitate to contact us.
by Susan, 29 October 2008
In order to refresh Cellini's online presence we have re-designed the information architecture and the look of their existing website.
The primary focus has been brought back onto the jewellery and we have pushed the informational content more towards the background. We have decided to simplify the navigation and introduce dropdown boxes, to offer the visitor clear choices when browsing. We have also introduced product collections and a tagging system to better guide visitors throughout the website.
The response was almost immediate, with customers praising the new website's usability.
Visit the new website now at:
www.cellini.co.uk
If you would like to know more about HS Creative and how our services could help your business then don't hesitate to contact us.
by susan, 22 July 2008
We are delighted to announce the launch of the newly built website for D.Ammo.
D.AMMO fine pearls is the exquisite new brand by Matt Aminoff and incorporates the very finest of the worlds most lustrous South Sea & Akoya cultured pearls, and brilliant clarity diamonds.
D.AMMO designs are classic, elegant, perfect for day or night, for casual, sporty wear, or formal occasions.
The new website aims to promote the new brand and showcase the fabulous Pearl jewelery collections, all the jewellery pieces have been photographed especially for the website.
The website features a Content Management System to help the staff manage their website and customer base.
Visit the new website now at:
www.d-ammo.co.uk
If you would like to know more about HS Creative and how our services could help your business then don't hesitate to contact us.
by Susan, 18 April 2008
I went to post office yesterday to pick up my Bruce Springsteen tickets (oh yes) that have arrived from France. The lady behind the counter refused to hand over the letter, as my driver licence clearly stated my name is Susan Engel and not Mademoiselle Engel. And Mademoiselle Engel will have to show up with her own identity document to pick up the letter. Another clerk had to explain to her what Mademoiselle means to the amusement of everybody in the Post Office. Well, it was pretty funny.
Made me think though, this is something i would not expect in the Post Office, they're bound to know this stuff, right?
When people come to you and your website, they expect you to KNOW. They expect you to be the expert on the subject. The web's greatest function is to inform and to educate. People use internet and your website to find things out and be able to make an informed decision. If you sell diamond rings tell your visitor what each ring is exactly, it's not enough to have a pretty picture. Tell them about the 4C's and conflict-free diamonds. If you're selling watches, tell them exactly what's inside, what's the guarantee, if it's water resistant, etc. Explain what tourbillon is, or point in the right direction. Explain about financing options you offer. Ensure them about the conflict-free diamonds you provide. That's what people are coming to your site to find. Specific information. They very rarely will come to your website to read about your company's history.
It's our job to make sure your product is found on the world wide web. But once the visitor finds it, it is your job to convince them the product is worth looking at.
Be the expert they expect you to be.
by Susan, 18 April 2008
We have been working in the luxury market for years now helping the customers market their product to their target audience. And we see the change.
The wealthy used to be a fairly homogenous group, usually higher educated, usually in similar society circles, usually with similar pasttimes, usually with similar tv/newspaper habits. Which made this group quite straightforward to advertise to. If you wanted to advertise diamond rings you went to engagement/wedding magazines.
Not so any more, now wealthy come in all shapes and sizes. You still have your traditional wealthy. But then you get the City CEOs with their bonuses, you get the stock market players, you get the YouTube inventors and Lotto winners with sudden disposable millions. And because of price competition and higher incomes there's more and more 'regular' people who can afford the luxury product. Suddenly marketing the luxury product is not so obvious any more.
We have noticed that the best way to cater sucessfully to different audiences is to cater for their specific needs. The most obvious of the stories: you don't go convincing a dynamic young professional woman to buy herself a diamond engagement ring. Instead you create the 'single' ring. TO OFFER HER SOMETHING SHE WANTS. Another result of trying to capture wider audiences is the introduction of non-luxury goods as 'luxury items'. We see 'designer' lines of silver jewellery, something that was not considered luxury some time ago.
