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Not all traffic is created equal

by Susan, 24 May 2010

Do you know your online customers? Do you know how they buy, when and why? This article provides a great insight into e-commerce and buyer types and behaviour.
(...)the newbie shopper, the cautious shopper, the bargain hunter, the decisive shopper, the recreational shopper, the power shopper(...)
Think about these different shoppers and what their needs are, and try to formulate enticement and fulfilment mechanisms both in online advertising, and on the interface, to improve conversion on your site.
Read the full article - "Not all traffic is created equal – a guide to ecommerce" »
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