Do you know your online customers? Do you know how they buy, when and why? This article provides a great insight into e-commerce and buyer types and behaviour.

(...)the newbie shopper, the cautious shopper, the bargain hunter, the decisive shopper, the recreational shopper, the power shopper(...)
Think about these different shoppers and what their needs are, and try to formulate enticement and fulfilment mechanisms both in online advertising, and on the interface, to improve conversion on your site.

Read the full article - "Not all traffic is created equal – a guide to ecommerce" »

Jewellery retailers are being urged to invest in transactional websites to cash in on the growing popularity of online shopping and boost profits
A report by market research company Vision Critical has revealed that online sales are on the rise. The report claims that 88% of consumers shopped online in the last 12 months, which is just 8% less than the number of people physically spending in stores. Department stores including John Lewis already sell online to consumers shopping out of hours, and jewellers are being warned they will lose out unless they do the same.

A very interesting article in Retail Jeweller, urging jewellers to invest in e-commerce. Although the article mentions large brand websites and we all know the situation would be somehow different for smaller retailers, it is still a growing market, and definitely worth tapping into!

read more in Retail Jeweller »