Jewellery retailers are being urged to invest in transactional websites to cash in on the growing popularity of online shopping and boost profits
A report by market research company Vision Critical has revealed that online sales are on the rise. The report claims that 88% of consumers shopped online in the last 12 months, which is just 8% less than the number of people physically spending in stores. Department stores including John Lewis already sell online to consumers shopping out of hours, and jewellers are being warned they will lose out unless they do the same.

A very interesting article in Retail Jeweller, urging jewellers to invest in e-commerce. Although the article mentions large brand websites and we all know the situation would be somehow different for smaller retailers, it is still a growing market, and definitely worth tapping into!

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