So newsletters are not your style but generic advertising in newspapers is?
Email newsletters and email marketing are a great, GREAT tool, here's why:
- Focused advertising - you're not spamming anyone, as it's relevant information that visitors subscribed to receive because they're interested in jewellery design or anything you'd like to share, as opposed to any other form of advertising that depends on people noticing your ad and responding to it.
- People sign up so they have already expressed interest in receiving information from you; by overlooking that you're ignoring their interest. It's as if someone gives you their address to receive a brochure and you don't send it out.
- Referral factor - if someone likes it (because it's relevant and different) they'll push it to friends/other people, an email is really easy to forward - nothing beats the word of mouth referral!
- Cost-effective - you can market to a growing number of people at a fairly low cost (the price is usually for putting a newsletter together, it does not depend on how many people are signed up) - incomparable with any other form of advertising
-The newsletter can be any shape or form - it could be your way of sharing your passion with your customers, it can be just sharing your knowledge (to a degree) and new designs.
- Could help you establish your company as anything you're aiming to be, show off the side of things you think is worth sharing, establish yourselves as the source of information or innovation - a trusted source therefore.
- You can show your customers what it is that makes you better/different than other companies within that sector. You can use it to link to events/news in your local community, to show new designs/creations, anything.
Email newsletters and e-marketing are a great and powerful tool. You have it available. It's cost-effective focused advertising. So why not use it to your advantage?
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