As recent figures show there is still a lot of abuse going on in email marketing among UK businesses. 31% of the companies are breaking the anti-spam laws when sending out their email newsletters and building mailing lists. Your customers' trust is priceless, so make sure you don't lose it by not respecting their rights. Nothing annoys more than spammy emails, that you are unable to unsubscribe from.

This is something that your webdesigner should always advise you about, however:
- make sure every form on your website, that collects the visitors' data, includes an opt- in or opt-out option
- make sure every email that you send includes the usubscribe information and that this is clearly visible. moreover, make sure it works (and it's free)