I went to post office yesterday to pick up my Bruce Springsteen tickets (oh yes) that have arrived from France. The lady behind the counter refused to hand over the letter, as my driver licence clearly stated my name is Susan Engel and not Mademoiselle Engel. And Mademoiselle Engel will have to show up with her own identity document to pick up the letter. Another clerk had to explain to her what Mademoiselle means to the amusement of everybody in the Post Office. Well, it was pretty funny.

Made me think though, this is something i would not expect in the Post Office, they're bound to know this stuff, right?

When people come to you and your website, they expect you to KNOW. They expect you to be the expert on the subject. The web's greatest function is to inform and to educate. People use internet and your website to find things out and be able to make an informed decision. If you sell diamond rings tell your visitor what each ring is exactly, it's not enough to have a pretty picture. Tell them about the 4C's and conflict-free diamonds. If you're selling watches, tell them exactly what's inside, what's the guarantee, if it's water resistant, etc. Explain what tourbillon is, or point in the right direction. Explain about financing options you offer. Ensure them about the conflict-free diamonds you provide. That's what people are coming to your site to find. Specific information. They very rarely will come to your website to read about your company's history.

It's our job to make sure your product is found on the world wide web. But once the visitor finds it, it is your job to convince them the product is worth looking at.
Be the expert they expect you to be.