Unfortunately, the answer is ‘You’re asking the wrong question’. Current online world, the abundance of noise and the scarcity of attention means that what works for one company would not necessarily work for another. The question is ‘How can I promote my brand and values in new media with available resources?’ Our unique insight into luxury goods market allows us to produce a range of solutions tailored specifically towards promoting and selling jewellery online.

We guide our customers through available options and advise what route to take to build a web presence to best reflect their brand and unique selling points. Be it a simple catalogue website, a Content Management System or a full e-commerce package, we always strive to produce a solution most suited to your business model and requirements. Instead of using generic template packages, we always work with you to reflect your brand in the web environment and help you build an online presence. We ensure that all our websites are user-friendly and highly visible for search engines, thus exposing them to a wider target audience and engaging potential customers.

We would like to congratulate our clients featured in this year's Professional Jeweller's Hot 100:

Christopher Carry, Jamieson & Carry - view profile

Stuart Laing, Laings of Glasgow - view profile

David Shem-Tov, Stubbs & Co. - view profile

Judith Wade, IBB Amsterdam - view profile

Charles & Jeremy Pragnell, Pragnells - view profile

Jonathan Stone, Philip Stoner - view profile

We are proud to be working with so many hot shots!

We have just launched a brand new website for Europearls - www.euro-pearls.com. Euro Pearls specialises in the highest quality pearls, finest lustres, most unusual colours, and exceptional sizes. Their new website offers an insight into the quality and brands they offer. The campaign also featured a launch in social media: Facebook and Twitter. more here

The Winners of the UK Jewellery Awards 2010 have been announced and Rent Your Rocks have scooped up the the award for Best Business Initiative.

‘A fabulous idea, cleverly executed and with great margins, said our judging panel. The judges loved how this business had evolved under its managing director, the fifth generation of the family to run the parent company, retailer Winsor Bishop, of Norwich. The concept of renting super-luxury diamond jewels to women for parties and weddings is a superb one (...)'

Read the full article

Do you know your online customers? Do you know how they buy, when and why? This article provides a great insight into e-commerce and buyer types and behaviour.

(...)the newbie shopper, the cautious shopper, the bargain hunter, the decisive shopper, the recreational shopper, the power shopper(...)
Think about these different shoppers and what their needs are, and try to formulate enticement and fulfilment mechanisms both in online advertising, and on the interface, to improve conversion on your site.

Read the full article - "Not all traffic is created equal – a guide to ecommerce" »