(...)the newbie shopper, the cautious shopper, the bargain hunter, the decisive shopper, the recreational shopper, the power shopper(...)Read the full article - "Not all traffic is created equal – a guide to ecommerce" »
Think about these different shoppers and what their needs are, and try to formulate enticement and fulfilment mechanisms both in online advertising, and on the interface, to improve conversion on your site.
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- Not all traffic is created equal
- Soaring online sales boost profits for jewellery retailers
- New Website for Elite Diamonds
- Handy image editing tool
- Ventnor Towers Hotel
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Not all traffic is created equal
Do you know your online customers? Do you know how they buy, when and why? This article provides a great insight into e-commerce and buyer types and behaviour.
Soaring online sales boost profits for jewellery retailers
Jewellery retailers are being urged to invest in transactional websites to cash in on the growing popularity of online shopping and boost profits
A report by market research company Vision Critical has revealed that online sales are on the rise. The report claims that 88% of consumers shopped online in the last 12 months, which is just 8% less than the number of people physically spending in stores. Department stores including John Lewis already sell online to consumers shopping out of hours, and jewellers are being warned they will lose out unless they do the same.
A very interesting article in Retail Jeweller, urging jewellers to invest in e-commerce. Although the article mentions large brand websites and we all know the situation would be somehow different for smaller retailers, it is still a growing market, and definitely worth tapping into!
read more in Retail Jeweller »
New Website for Elite Diamonds
Elite Diamonds are London-based jewellers, specializing in handmade and bespoke diamond pieces. We have just designed and built a brand new website for them - head to www.elite-diamonds.com and check it out!
Handy image editing tool
for all you non-techie folks out there, there's a handy online tool for editing your images: Picnic. Once you upload your image to picnic you can then edit, enhance, crop and resize to your heart's desire. all for free and with an easy friendly interface :)
Ventnor Towers Hotel
We have built a new website for Ventnor Towers Hotel in Isle of Wight, to show off new facilities and the refurbished new look.
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